Pricing Calculator

Enter cost and target margin for multiple products to estimate selling price.

Product Name Cost per Unit (£) Target Margin (%) Suggested Selling Price Action

Total Products

0

Average Target Margin

0%

Average Suggested Price

£0.00
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What is a pricing calculator?

A pricing calculator helps you work out what selling price you should charge based on your cost and your target margin. This is useful when you want to price products properly instead of guessing.

How to calculate selling price

The common pricing formula based on margin is:

Selling Price = Cost per Unit ÷ (1 - Target Margin)

For example, if your product costs £10 and you want a 40% margin, you divide £10 by 0.60 to get a selling price of about £16.67.

Example of a pricing calculation

Imagine your product costs £8 to produce and you want a 50% margin. You would divide £8 by 0.50, which gives a selling price of £16.

Why pricing matters for small businesses

Pricing affects your profit, competitiveness, and customer demand. If your price is too low, you may not make enough profit. If it is too high, you may lose customers. A pricing calculator helps you find a better balance.

Use this pricing calculator

This calculator helps you estimate the selling price you need based on cost and desired margin. It is useful for product businesses, Etsy sellers, Shopify stores, and service providers setting rates.

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